Since its founding in 1990 by a public broadcasting development executive, Member Benefits, Inc. has developed and managed MemberCard programs for more than 200 public media organizations across the country. The MemberCard program has grown largely by word of mouth as stations share results and impressions of our service in the tight knit public media community.
Since the MemberCard is offered at a giving level above what most donors contribute, as soon as it's introduced donors begin increasing their contributions to receive the benefits. During the first year of the MemberCard program, the average gift increases $7 -$10 as donors upgrade their donation to the MemberCard level, typically $10-$40 above the average gift level. If donors don't renew, the MemberCard expires and donors lose valuable benefits, adding urgency to renewal efforts and boosting renewal response.
Exciting New Technology
Digital media has created new ways for public media organizations to connect with donors, and to assist client stations in these efforts, MBI has created an innovative loyalty-building web platform that delivers more savings value and opportunities for interaction with donors. MemberCardConnect, the MemberCard program's online counterpart and highly customizable web platform, is easily navigable for donors browsing local MemberCard offers, while aggregating value with thousands of savings benefits on some of the most well-known brands.
It's a Turnkey Program
MBI does just about everything for you: we recruit the participating businesses and nonprofits, handle all customer service, print the directories, emboss the cards, manage your organization's member website and even provide marketing samples and materials. You can have as much or as little involvement and control as you wish in every aspect of your organization's MemberCard program.
Creating connections is intrinsic to the mission of public media. An organization's MemberCard program advances that mission in the most tangible way: by connecting donors with a variety of community resources ���including scores of locally owned and operated small businesses ���as well as with each other and with your organization through MemberCardConnect's online member network. It's a true win/win/win for the station, donors and the participating businesses.